From XU Magazine, 
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Amaka acquires InView in a move to become a centralised SMB automation platform

May 12, 2022

Amaka, the global leader in accounting integrations, is doubling down on its SMB automation offering with the acquisition of InView.

InView allows customers to manage invoices and bills directly from their calendar or Slack by integrating with all major accounting software.

The added product offering complements Amaka’s existing range of integrations that connect accounting software to e-commerce, POS and e-signature platforms.

“We initially began to expand beyond our initial range of integrations through major partnerships with the likes of DocuSign and Square to name a few,” said Pedram Afshar, CEO at Amaka.

“Our goal is simple, we want to save SMBs time and money by bringing them the best automation platform globally.”

Inview will maintain its brand and will now be called Inview by Amaka.

“Though exponential growth was the aim, having the capacity was a different story,” said Rikki Pitt, former CEO at InView.

“Dealing with Amaka has been a completely seamless experience and I’m thrilled to have the opportunity to tap into their expertise.”

“There’s been strong demand from our customers to introduce a wider range of automations that help to eliminate manual processes,” said Francesco Martella, COO at Amaka.

“We’re excited to continue expanding our SMB automation offering in the future with more acquisitions and partnerships.”

“It’s always been our mission to save customers dozens of hours without breaking the bank.”

Amaka’s gold standard integrations are currently being used by over 35,000 businesses across the world to automate key processes.

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