Deputy, the leading shift work management platform, has unveiled #ASimpleThanks, calling for people all around the globe to lead with gratitude when interacting with shift workers who serve on the frontline of society. The initiative will be rolled out as part of Shift Worker Sunday on 26 November.
The world’s 2.7 billion shift workers make up two-thirds of the global working population and they form the foundation of society. From hospitality venues to retail stores and even hospitals, they are responsible for so many of the daily moments that make our communities thrive.
However, given how deeply embedded they are in our lives, shift workers often get taken for granted. In fact, according to Deputy’s 2023 State of Shift Work Survey, 50% of shift workers in ANZ said that being valued and recognised for their contribution would result in more positive working conditions overall.
Following Deputy’s launch of Shift Work Sunday as an international holiday to celebrate shift workers last year, this year, the company is on a mission to give shift workers the recognition and appreciation they deserve through a grassroots gratitude movement, #ASimpleThanks. The worldwide initiative will see Deputy customers giving one million thanks to shift workers using the platform.
Business owners are also encouraged to celebrate and appreciate their teams by sharing stories of shift workers who deserve special thanks on the Deputy platform. A total of 1.4 million shift workers are projected to take part in this initiative, showcasing how much they value gratitude and acknowledgement at work.
“This Shift Worker Sunday, we’re excited to launch #ASimpleThanks, a global campaign anchored in showing gratitude and recognition to shift workers around the globe who make sacrifices every day, often missing special occasions and working outside of regular business hours everywhere and saying thank you to them — One Million times,” said Emma Seymour, Chief Financial Officer at Deputy.
As part of the campaign, Deputy will be rolling out 2023 Clock Out, an industry-first user experience where shift workers can share their 2023 year of work on their social media channels. Clock Out will showcase personalised insights such as the number of shifts and hours worked, how many shifts they have swapped and covered for colleagues and other key achievements at work in the past 12 months.
Based on their achievements, Clock Out will identify their unique shift worker archetype or personality based on the insights from how they use the Deputy app. Workers can find out if they are The Seasoned Professional, The Powerhouse, The Hustler, CEO of Saving the Day, The Influencer, Globe Trotter, Night Owl, Early Bird, The Vibe Setter, Busy-Bee, The Go-To, or Everyday Hero.
"Our new Clock Out experience aims to create a fun and engaging way for shift workers to feel appreciated with personalised insights such as achievements, personality traits and forgotten moments, tailored uniquely for each one of them. This experience will become a fixture of Shift Worker Sunday moving forward to showcase our ongoing commitment to saying ‘thank you’ to the people who make our lives better every day,” said Deepesh Banerji, Chief Product Officer at Deputy.
Those looking to join Deputy’s gratitude movement can go to asimplethanks.org and share a message of gratitude for a shift worker who makes your everyday life better on your socials.