simPRO, a leader in software-as-a-service (SaaS) solutions for field service, maintenance and project contractors, today announced that Laura Theodore joined the company as its first Chief Customer Officer. The move demonstrates simPRO’s deep commitment to the customer experience and its vision of building a world where field service businesses can thrive.

Laura will manage simPRO's global customer journey and lead the customer support, implementation and account management teams. She will play an integral role in simPRO's long-term growth and success by developing customer-focused strategies and programs that support business growth while enhancing the customer experience. “As simPRO continues to grow globally, Laura will play a critical role in ensuring our customers remain our top priority,” said Sean Diljore, simPRO’s CEO. “Our emphasis on our customer and becoming a true partner with each of them is why we created this position. Her background and experience will help guarantee that our customers achieve maximum value from their partnership with simPRO and our solutions.”

“I’m excited to join simPRO at such a pivotal moment in their global growth journey,” Laura said. “simPRO’s customer-centric vision aligns with my belief of driving exceptional customer experiences through attention to customer needs, a relentless focus on the right metrics, and the success of high-performing teams.”

Laura is a collaborative leader who is passionate about the client journey. She has 16 years of experience leading the customer lifecycle at several high-growth, fast-paced, SaaS organizations, specifically in the field service industry. While at these companies, she led Services, Customer Success and Operations teams and played a key role in building engaging, proactive relationships focused on understanding and meeting field service customers’ needs. These relationships resulted in not only long-lasting partnerships but ultimately business growth and success.

Laura will be based out of simPRO’s U.S. office.