From XU Magazine, 
Issue 38

New name, same must-attend event: The Accounting & Business Show Asia 2024

Tailored sponsorship opportunities to reach new customers

The perfect platform to get your digital solutions and services in front of Asia’s accounting and finance professionals and business owners.
This article originated from the Xero blog. The XU Hub is an independent news and media platform - for Xero users, by Xero users. Any content, imagery and associated links below are directly from Xero and not produced by the XU Hub.
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Over the past six years, the Accounting & Business Show has truly cemented its place as the go-to event for accountants and finance professionals from SMEs, large enterprises and accounting firms alike. The 2024 edition returns with a new name – the Accounting & Business Show Asia, scheduled to take place on 16 - 17 October 2024 at Sands Expo & Convention Centre, Singapore.

The event will continue to provide invaluable technology-centric updates and insights for accounting and finance leaders while growing to include a brand-new SME Leaders Theatre, providing a dedicated area for SME Business Owners and Senior Leaders to discover new solutions for their wider organisations. We are set to welcome more than 4,000 businesses and accounting firms from Asia and beyond, who are actively sourcing and purchasing technology solutions to transform their accounting and finance processes, streamline their operations, safeguard their businesses and convert data into intelligence.

To help innovative companies meet and engage with their market, there are a range of tailored sponsorship opportunities available across 5 conference theatres. Each of the theatre will bring together a different profile of our audience, enabling you to get your message to just the right audience. Maximise the impact by choosing the right theatre to tailor your sponsorship and connect with decision-makers.

Digital Innovation Theatre

Target Audience: A cross-section of all event attendees from SMEs, large enterprises and accounting firms.

Opportunity: Showcase your brand's cutting-edge solutions to a diverse audience interested in the very latest technologies and trends transforming accounting, finance and business.

Enterprise CFO Theatre

Target Audience: Senior leaders heading finance teams in Asia’s largest organisations

Opportunity: Connect with decision-makers actively seeking ways to streamline financial processes and stay ahead in a rapidly evolving landscape.

SME Finance Transformation Theatre

Target Audience: CFOs and Finance Leaders from small and medium-sized enterprises

Opportunity: Position your brand as a solution provider for companies actively seeking new digital solutions to drive financial transformation within a smaller finance function.

SME Leaders Theatre (NEW!)

Target Audience: Founders, Managing Directors, and Leadership teams from small and medium-sized businesses.

Opportunity: Engage with business leaders seeking comprehensive solutions across various aspects of their organisations.

Digital Practice Theatre

Target Audience: Leaders of Accounting, Bookkeeping, and Professional Services firms in Asia.

Opportunity: Showcase your offerings to professionals committed to ensuring their practices are future-ready and digitally advanced.

The show floorplan and agenda at Accounting & Business Show Asia 2024 are filling up fast and prime spots are disappearing. These pacesetting solution providers are already confirmed to be at the show:

Title Sponsor: Xero

Diamond Sponsor: Spenmo

Platinum Sponsor: WebAccountPlus (Holding) AG

Gold Sponsor: Peakflo

Silver Sponsors: BGL Corporate Solutions, Employment Hero, Headquarters (

Exhibitors: 361 Degree Consultancy, A2000 Solutions, Airwallex, ATET Security, Autocount, Automa8e Technologies, BIPO, Fishbowl Inventory, Forbis Accounting, HSBC Life, Info-Tech Systems Integrators, SMU School of Accountancy, Synergix Technologies, RootFi

Speak to us now to discover channels to open new market opportunities and generate quality leads:

Laura Binns, General Manager

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