New York, NY — Relay, the online business banking platform, and Profit First Professionals, a member organization of profitability coaches, have announced that they are launching a partnership.

As a result of this partnership, Relay becomes the official banking platform for Profit First. In addition, Relay is launching auto-transfer rules—a feature that allows businesses to automate the Profit First cash management system.

Profit First is a behavioral-based cash management system that enables you to run your business out of your bank and become permanently profitable. The system teaches entrepreneurs to allocate their income into different checking accounts, including Profit, Owner's Pay, Taxes and Operating Expenses, so they can better manage their cash flow and ensure long-term profitability.

"The day someone opens a Relay account and sets up Profit First is the day they become immediately profitable,” said Mike Michalowicz, Author of Profit First and Co-Founder of Profit First Professionals.

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Relay is a business banking platform that gives business owners clarity into what they're earning, spending and saving. It is a perfect match for Profit First, as it allows business owners to open multiple no-fee checking accounts, make percentage-based transfers, and, starting now, automate Profit First allocations.

"3,000+ Profit First users already depend on Relay for banking. It’s because Relay makes it easy to put the Profit First method into action—and stick with it," explained Yoseph West, Co-Founder and CEO of Relay.

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In addition to launching new features, Relay is also becoming a Profit First Certified firm, to serve business owners more deeply.

Ron Saharyan, Co-Founder of Profit First Professionals, said, “Profit First Professionals should use Relay for banking because it is the gold standard. Relay will help them succeed and help their customers succeed as well.”

Business owners that want to implement Profit First with Relay can get started 100% online and open multiple real checking accounts without any account fees or minimum balances.

For business owners looking to work with a Certifed Profit First Professional (PFP) to implement a cash management strategy, they can find a certified PFP here. Accountants and bookkeepers who are interested in becoming a Certifed Profit First Professional can learn more here.