From XU Magazine, 
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Unleashed joins the new Xero App Store

May 5, 2022

Unleashed has joined the new Xero App Store, allowing Xero customers to start a trial of Unleashed’s inventory management tools for free – and begin a subscription – from within the Xero App Store environment.

“We’ve been a long-time Xero app partner and this step brings our two companies even closer,” says Unleashed CEO Gareth Berry.  

“For over twelve years Unleashed has brought inventory management to businesses in the cloud on the Xero platform. Committing to the new Xero App Store is a huge step for us as we look to bring even more opportunity and innovation to our global customers.”

Xero’s EGM of Ecosystem, Nick Houldsworth, welcomed Unleashed to the new Xero App Store.

“Our mission at Xero is to be the most insightful and trusted small business platform, which means extending our core offering beyond what we build or own. Partners like Unleashed are critical to that mission,” says Xero’s EGM Ecosystem, Nick Houldsworth.

While Unleashed was acquired in November 2020 by UK software firm The Access Group, today’s announcement shows the company remains excited by the kind of independent cooperation that benefits businesses using cloud software.

“Joining the Access Group has allowed us to ramp up our investment in the powerful functionality of Unleashed. And by joining the Xero App Store we’re making a great tool even easier to access for more people.”  

“The last few years have been challenging for small businesses. But it’s also an exciting time, and I encourage Xero users to explore their app options through the Xero App Store.”

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