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What is a Visual Financial Report?

January 26, 2021

This article originated from the Xero blog. The XU Hub is an independent news and media platform - for Xero users, by Xero users. Any content, imagery and associated links below are directly from Xero and not produced by the XU Hub.
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Here at Reach Reporting, we are always talking about visual financial reports and their importance to your business and your clients’ businesses. Let’s back up a few steps and start with defining the term Visual Financial Report.

You may think the name seems relatively self-explanatory; it is a financial report with visuals. But if done correctly, it is SO MUCH MORE.

Understanding Financial Data is Vital to Success

The success or failure of any business most often depends on cash flow. You may have a game-changing product, but if you cannot manage your books, your chances of success drop substantially.

For most non CPA people, financial data is difficult to comprehend. They know it is crucial to understand and want to understand it, but there are just not enough hours to run their business and earn their accounting degree. You, as their CPA, can change their understanding with Visual Financial Reports from Reach Reporting.

Once you create one of our visual financial reports, your clients will begin seeing the whole financial picture of their business. Your report will help them make better decisions but also make your contributions invaluable to them.

It is time to change the game and become an advisor.

Visuals are Game Changers

The psychology behind how the eyes and brain work together to process information is fascinating and critical to know when creating visual financial reports. It will drive the why of adding charts, graphs, colors, and tables in your reports. Once you begin to understand, you will start to work smarter rather than harder.

  • Colored visuals increase people’s desire to read content by 80%.
  • Content with images increases the view rate by 94%.
  • Our brains can see images that last only 13 milliseconds.
  • 90% of information transmitted to the brain is visual.
  • The human eye can process 36,000 visual messages in an hour.

Reach Reporting has already taken all of this information into account when we created our visual financial report templates. So don’t stress about knowing exactly how it all works! We’ve got you covered with a slew of templates that only need your client’s data added.

Why leave it there?

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