We’re fast approaching the 2025 Xero Asia Awards ceremony in August! With nominations closing on 20 June, it’s now or never if you’d like to submit your entry and be a part of this highly anticipated night.

What are the Xero Asia Awards? A Quick Recap

Every year, the Xero Asia Awards recognise the very best in our partner community across the region, honouring their efforts to drive digital accounting forward and enable SMEs across the region to thrive.

This year, we’ve evolved the award categories to reflect the diverse achievements within our Xero partner community:

• Xero Partner of the Year: Recognising overall commitment and success in leading the way with Xero across Singapore, Malaysia, and the rest of Asia.
• Emerging Partner of the Year: Spotlighting newer partners who have made exceptional progress in their first year with Xero.
• Total Xero Award: Celebrating practices that have made Xero part of their business DNA, championing its use with clients and running their firm on Xero.
• Digital Innovator of the Year: For practices that have revolutionised their operations, culture, and client services through digital innovation.
• Advisory Partner of the Year: Recognising partners who have excelled in making a difference in their SME clients’ lives through advisory services.
• e-Invoicing Champion of the Year: Celebrating partners in Singapore and Malaysia who have championed e-invoicing adoption and educated clients on its benefits.

All nominations are to be submitted via a video no longer than three minutes. But it’s less about how professional the production is, and more about how authentically you tell your story. We want to hear all about the genuine impact you’ve made on your clients and their businesses.

For more guidance on how to put your best foot forward for your video submission, check out our tips and tricks blog post here.

Beyond the trophy: Prestige, growth, morale and community

Winning a Xero Asia Award goes beyond just a single prestigious moment on stage – it’s a chance to elevate credibility, unlock growth opportunities, boost team morale, and be a part of a dynamic community of the best and brightest in the industry.

• Winning an award means you have Xero’s stamp of approval – which in turn leads to new opportunities for growth. A globally recognised brand known for our commitment to empowering small businesses around the world, Xero’s endorsement distinguishes you from your competitors and enhances your reputation. With your practice now recognised as a trailblazer in your category, you’re well-positioned to pursue new growth avenues and attract new clients.

• You’ll also get to amplify your brand with a Xero Asia Awards promotional pack full of assets you can add to your digital presence, as well as guidance from the Xero team on how to further promote your business.

• Crucially, these Awards boost team morale and help attract top talent. When applying for an award, you have the opportunity to reflect on the past twelve months and spotlight some of your business’ greatest wins during that time – as well as the people who’ve helped you achieve them. Winning an award is even more significant – a chance to foster pride and a positive work culture, which in turn serves as a powerful tool to build and keep a high-performing team.

• Finally, and perhaps most importantly, being an award finalist or winner means belonging to an exclusive community of top-tier Xero partners – the cream of the crop who are truly shaping the future of digital accounting in Asia. All finalists are invited to our exclusive Awards ceremony, a chance to meet like-minded passionate professionals, share insights, and build long-lasting partnerships.

We hope that, like us, you’re just as excited about this year’s Awards and what they can offer to your practice. We’re constantly in awe of everything our partners achieve – accomplishments that deserve to be seen and celebrated. If you’re ready to take the leap, click here to begin your Awards submission. The submission window closes on 20 June, and we can’t wait to hear from you!